Is New Year’s Eve Still the King of Alcohol?
I thought not. It appears I was wrong.
New Year’s Eve is dead.
It’s not the biggest bar night of the year. It’s not even the biggest drinking night in general.
I base those claims on a (very scientific and statistical) review of the facts.
First, I spent four minutes on internet searches, which brought up a lot of results that say Black Wednesday (the night before Thanksgiving) is the biggest bar night. Other sites list BW as the biggest drinking night, period (whether drinking at bars or at home).
Second, I looked at local drinking establishments I see places that close early this evening so their employees can enjoy the night. My favorite local bar says it’s keeping its regular hours tonight: closing at midnight. You can practically smell the “ho-hum” attitude of these business owners, who are obviously unimpressed with their sales history on NYE.
Third, I polled ten people and they all said they were spending a quiet night at home or getting together with their family to watch football. They’ll be having a few beers, but it won’t be the raucous binge that is Black Wednesday.
So, I officially count New Year’s Eve dead. I figure that, at best, it might rank in the top five, behind BW, St…
